What is Prime?
Before Prime Movement and Performance was official, our head coach Anthony, spent many years teaching physical education and coaching young athletes in football and track and field. While coaching and training athletes in Brooklyn, NY, he noticed there was something missing from the training landscape, somewhere for young athletes to learn how to train to stay healthy and of course get better. And…Prime Performance was born as a youth performance company in Brooklyn, NY.
At this time Anthony was subleasing space from the CrossFit gym he was coaching at part-time. He was unable to secure time slots or grow the brand because of limitations both in schedule and space. After the birth of their first daughter, Nellie, Anthony and his wife, Catherine, decided to move to Upstate New York. Concerned about leaving a great community behind, they decided to build their own in their new digs.
Shortly after they moved, CrossFit Utica opened its doors. Meanwhile, Anthony and Catherine were both full-time teachers in local school districts while working to get the business up and running.
After two years of building an amazing community, Anthony decided it was time to really dive in and take on the business full-time. He resigned from his teaching position and focused all of his energy on running the gym. After operating out of a 900 square foot garage for two and half years, Anthony found a new location to call home. Things have come full circle as CrossFit Utica has morphed back into Prime Movement and Performance, a world-class facility bringing the best training possible to the folks living in the Utica-Rome area.